Everywhere you turn nowadays, you always hear about venturing into entrepreneurship. But what is entrepreneurship exactly? It is actually defined as the process wherein a group or an individual makes an effort to pursue opportunities to satisfy needs and wants through uniqueness and innovation. Some people have the misconception that entrepreneurs are gamblers in the sense that they take risks and invest in industries that have no record of success. However, the truth is, these entrepreneurs take calculated risks that have the potential to provide them with huge returns.
The key factors you need to remember about entrepreneurship are opportunities, innovation, and growth. An entrepreneur sees opportunities in environmental trends and changes that nobody has seen before and pursues this opportunity with whatever resources he has at hand. The second theme in entrepreneurship is innovation which involves transforming and revolutionizing existing products or services to cope up with the changing global environment.
The third theme is growth; this involves the continual efforts of an entrepreneur to expand his business locally and internationally. An entrepreneur is on the constant look out on how to create new approaches to make his business grow and become a huge success.
These themes are the key factors which businesses are founded upon. The largest corporations you find today did not start out big, rather they started out as small enterprises by visionaries who want more than what is offered to them. You can see from the history of some of the most successful business today that the founders of these businesses have taken great leaps of faith and incredible amounts of risks in order to be what they are today. Wherever you turn, you see the results of entrepreneurship. But it is most obvious in internet commerce because this is a new industry. People that were unheard of before are becoming some of the riches names in the world and it is all because they have taken risks and have succeeded. So whether we realize it or not, it is the entrepreneurs who drive the global environment nowadays. They are the ones who are always seeking out opportunities and taking risks to improve our world and profit from it in return.
The business environment and even the technological advancements that are available today would not have been possible if these entrepreneurs did not come out of their comfort zone to invest in the development of these businesses. As you can see, having the entrepreneurial spirit is definitely necessary for businesses to reach greater heights and provide better and faster products and services to their clients. It is no wonder then that a lot of business enterprises are hiring young and dynamic individuals with a vision and who are not afraid to take calculated risks to ensure the survival of the business tomorrow.
Understanding the business environment is an important concept for managers. It encapsulates many different influences and the difficulty is making sense of this complexity, which arises because many of the separate issues are interconnected. For example, think of a technological development such as IT, which changes the nature of work. This in turn, changes lifestyles which then alters consumer behaviour and purchasing patterns for many goods and services.
The macro-environment consists of broad environmental factors that impact to a greater or lesser degree on organisations. Having identified the key drivers of change from the broad data, possible scenarios can be drawn which will help the organisation to draw up its strategy.
The next layer is called an industry or sector. This is a group of organisations producing the same products or services. A useful framework for analysing an industry is Porter’s Five Forces Framework.
The layer adjacent to the organisation itself is its competitors and markets. Within most industries or sectors, there will be many different organisations with different characteristics and competing on different bases. The concept of strategic groups can help with the identification of both direct and indirect competitors. Competitor analysis allows companies to identify and understand its competitors. Furthermore, customers’ expectations are not all the same. They have a range of different requirements, which can be understood through the use of market segments and critical success factors.
The PESTEL framework is a useful tool to identify how future trends in the political, economic, social, technological, environmental and legal environments might affect organisations. Examples of such influences are shown below.
In the area of business consulting, goal-setting theory is the most useful in predicting behavior in the business environment. Most business professionals believe that people who intentionally set goals for themselves and focus their behavior to accomplish their goals tend to be more successful. A basis for motivation and directing behavior are the two functions of goals.
You may possibly know that within your past work experiences, a goal you set for yourself was usually accomplished after making a specific goal, a detailed plan to achieve that goal, and following the plan. For example, when you have needed to have employees or contractors prepare for a specific business project, you possibly made a plan for how long to prepare and determine the skills needed to complete the project successfully, when to practice the skills, which skills to practice, and a practice assessment to measure their knowledge and keep track of their progress.
Research into business consulting has found that when a goal is more specific, the individual’s effort is more deliberate and the behavior is better directed and they are business environment. Receiving feedback about performance is very important. This shows the person whether or not they should work harder or stay at the same pace. As mentioned earlier, when giving practice assessments to the employees or contract workers, the results would be your feedback to let you know if a needed to work harder in preparing for a successful project completion.
Goal setting is effective in groups as well. It can be difficult to achieve at times because the overall success of the group depends on more than just an individual member. For example, you may possibly work in a business environment that requires a lot of group work and culminates in a group project that requires team building. If some of the team members do not carry their weight, the group will not be as successful. Each member in the group needs to have clearly, defined roles.
People do not make a conscious decision of dedicating themselves to be a failure. But, people can fall into this mindset if they do not set certain goals for themselves. When people do not meet their stated goals, then the goals should be revised. Business research shows that the goal-setting theory is one of the most legitimate and practiced theories of motivation in the business setting.
If you are out to increase the effectiveness of your online exposure and attract prospective online customers, you owe it to yourself and the financial future of your business to learn everything you can about effectively using a business consultant to facilitate company growth.
Do you want to increase the effectiveness of your online marketing techniques to dramatically grow your bottom line?
A business environment refers mainly to the surrounding of your business. It refers to those aspects that lie outside your online home business but which impact substantially on your business operations. For instance, people who buy your products or services lie outside your business. They greatly affect your business operations because their decision to buy or not to buy from you impact greatly on the success of your business. You can only make money online if you have targeted consumers.
Changes in the business environment affect either positively or negatively your online home business. It’s therefore important for you as an online marketer to be knowledgeable all the time about the environment in which you operate. You can do this through conducting online surveys, observing critically the trends of your business, asking questions and visiting places where you can get useful information about the environment in which you operate.
One day I went to one of the marketing forums and asked the forum members to comment on one of my websites that I had just redesigned and uploaded. I was surprised by the comments I received, the majority of which pointed out that the design was horrible. Surprisingly, when I was designing the site, I thought I had given it a very good design that would enable me to take my online business to another level. But the comments I received revealed to me that I couldn’t make any money due to a very poor design. I received good comments on what to do to improve it.
The above revelation is an example of how what you can do to find out those aspects outside your business that affect greatly the success of your business.
I would like to imagine what would happen to you if you were living alone in this world. Obviously, you would have nobody to speak to and this would present a very difficult situation for you. Many times, we want to speak to someone about our plans or to seek advice from them. But this would completely be impossible in a world without other people. Being surrounded by people creates wonderful opportunities for us to become better because we learn from them. As an online marketer, you have to surround yourself with people from whom you can learn to improve your online home business.
However, it’s also possible that we can get into contact with certain people who bring us down and create challenges for us. Using the same example above, I received many blanket and discouraging comments like “stop designing, you will never make money with your poor web designing skills”. But I also received comments that brought out the real issues and guided me on what exactly needed to be done to improve my website. As success-conscious business persons, we have to endeavor to look out for those who improve us and avoid or ignore those who want to drag us down.
Your business environment is not only composed of people. One thing you should know is that there is no business that can operate alone, just like people. Competitors will always be there as long as you continue to operate your business. The government in your respective country will continue to set new rules and regulations governing the way business is done. Google and other search engines will continue to make changes that may affect you either positively or negatively.
Bearing in mind all the above factors and many others that I have not mentioned, it would be unintelligent for a business person not to understand the business environment in which he/she operates because it keeps presenting new situations, new opportunities and new challenges that can either boost your online home business or make it difficult for you to continue operating.
Business environment therefore refers to all factors that are external and beyond the control of the business owner and the business he/she operates. These factors may include legal and political aspects, physical, social and economic aspects, national and international policies. Do you keep yourself updated with the changes in the environment in which you operate?
If you don’t, you may be thinking you are in a comfort zone when things are going bad for you. It’s upon that understanding that I appeal to you to always think about knowing very well the business environment in which you operate in order to position yourself well.